News

Al Mouj Muscat Celebrates Winning Two Prestigious Titles at Real Estate Asia Awards

Muscat, 4 August 2022: Oman’s premium lifestyle destination Al Mouj Muscat has received regional recognition at the Real Estate Asia Awards 2022, winning two titles in a prestigious awards program that celebrates the most innovative real estate developments and companies across the Asia Pacific region.

Al Mouj Muscat’s magnificent Zunairah mansions received the Luxury Residential Development of the Year, and Beyond Dreams, a promotional campaign for its exclusive collection of contemporary Golf Beach Residences won Marketing & Brand Initiative of the Year. The awards programme recognizes major breakthroughs, innovations as well as key players across the real estate industry with the two awards providing external affirmation that Al Mouj has set a new benchmark for unparalleled and luxury living. Its CEO Nasser bin Masoud Al Sheibani says: “We are delighted with these awards as they honour excellence and endorse our ability to creating products that meet buyers’ aspirations.

“Thanks to our guiding philosophy of Placemaking, our premium properties nurture a deep connection between people and what’s around them and it is fantastic to be recognized by Real Estate Asia as an innovator both in relation to our homes and how we communicate and engage with customers.”

Marketing & Brand Initiative of the Year
Golf Beach Residences’ Beyond Dreams campaign impressed judges through an unconventional creative approach that was extremely effective as, in addition to the high number of hits on digital platforms, it generated [delete this: fact mentioned in par 2: over 38 million video views and became the most watched video in Oman and over 1,300 sales leads, resulting in 90% of the villas selling within four weeks of launch.
Sales for the sophisticated five-bedroom homes exceeded initial targets and, as Salma Al Hashmi, Vice President of Marketing explains: “The high-end design of the villas meant we needed to capture the imagination of the most discerning customers and so we built on the insight that to ‘live in luxury’ today extends beyond the physical product to a desire for unique experiences and emotional equilibrium.

“It is why the campaign tells a fairy-tale about a gentle-yet-bold female protagonist and her connection with a mythical unicorn which inspired by the legend of the Arabian Oryx, is a metaphor for the rarity, beauty and prestige of Golf Beach Residences’ premium offering.”

Luxury Residential Development of the Year
As to Zunairah winning the Luxury Residential Development of the Year, Mr. Al Sheibani credits this to a number of factors including listening to customers, understanding changing aspirations and creating homes with a focus on sustainability. He says: “A true sense of luxury is the ability to live in harmony in a place where life can be lived at its best. That sense of being able to determine what you want from each day whether it is adventure or privacy, homes for a large gathering or for quiet reflection.”
Zunairah is a limited collection of opulent ocean view mansions set in a private gated precinct within the Shatti district which is at the center of Al Mouj Muscat so within easy reach of all of the ITC’s leisure and lifestyle amenities. Six-bedrooms and light-filled owing to a central double height atrium, they are triumphs of contemporary design, created by a hand-picked team of internationally acclaimed architects whose brief was to create the ultimate beachside family home.
Explains Mr. Al Sheibani: “With Zunairah, we set out to create homes that offer spaces that families can adapt as they grow, along with formal and informal areas, and with Smart technology built-in. The layout is open plan and free flowing, seamlessly connecting with the landscaped beauty outside. Some designs include a garden suite, a fully customizable space to be used as a luxurious home office, a home cinema or gym which is a feature that proved to have enormous appeal to buyers.”
Al Mouj Muscat is the Sultanate’s leading leisure and lifestyle destination, a joint venture between Majid Al Futtaim Properties, OMRAN and Tanmia. It attracts over 3.9 million visitors to its boulevard style, world-class retail, dining and leisure experiences, including a 400-berth marina and an award-winning championship golf course.
Mr Al Sheibani concludes: “It is very gratifying to see that our hard work and commitment to customers is recognized by awards of this caliber and I very much hope to see our products and campaigns go on to be considered for more accolades in future.”
Al Mouj is Oman’s first Integrated Tourism Complex (ITC), a master-planned lifestyle community with an oceanside setting that since 2006 has become home to 8,000 people from 85 nationalities. Now 75% complete, through a mix of elegant residential properties, world-class golf course and marina, dining and retail amenities, and a strong sense of belonging, it has redefined urban living in the Sultanate.